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Diamonds and Dollars: It’s Not What Your Product or Service Is Worth. It’s What the Customer Thinks It’s Worth.
Barry Maher is a speaker, writer and consultant on management, leadership, communication and sales. His books include Filling the Glass, a book that’s been cited as ‘[One of] The Seven Essential Popular Business Books’ and No Lie: Truth Is the Ultimate Sales Tool.
One summer while I was on vacation from college, I became a tin man: selling aluminum siding and roofing door to door in the Boston area. The business has a bad reputation but our siding and our roofs were the finest available. Our prices were high but fair. In spite of what consumers always want to believe, you can’t get the best without paying for it. Read more from Barry Maher
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