Get Inspired

The entrepreneurial lure — should you bite?

01.12.12 Posted from CBS MoneyWatch

Entrepreneurship is all the rage these days. What with the breakout success of social media, the coming of age of Gen Y, and corporate America not hiring, it’s not surprising that the question of whether to start your own company or join someone else’s startup is a hot topic.

What is surprising are all the popular myths, obvious platitudes, and downright bad advice from people who have no idea what they’re talking about because they’ve never walked the talk in the real world. So let me shed a little light on the subject. Read more from CBS MoneyWatch

Get Inspired

Secrets of Succesful Startups: The Treats Truck

12.15.11 Posted from CBS MoneyWatch

In 2007, Kim Ima bought and rehabbed a truck that she drives around New York City, selling homemade cookies and other sweets. The Treats Truck is now a successful business. She tells hosts Laurel Touby and Jennifer Hill how she generated national publicity, landed a book deal and more. Read more on CBS MoneyWatch