.CO Exclusive
Building a brand on Bimmer.co
Morgan Linton is a domain name investor and author of the popular blog www.MorganLinton.com. Over the last four years Morgan has focused on turning meaningful domain names into real online brands. Morgan is also one of the founders of Appraiso, a new software platform that enables website owners to appraise the value of their developed sites. In April Morgan will be moderating the Domaining Europe conference in Valencia, Spain.
When I was sixteen years old I fell in love with BMW. No, I didn’t have a BMW myself but we did have a family friend that owned one and the moment I saw it, I set a goal to own one myself someday. Well that day finally came on my 26th Birthday, ten years later, and as a web geek that just bought a BMW, I wanted to start a blog to share my experiences with the world.
One of the first names that came to mind was “Bimmer” the most popular word used to describe BMWs. I was a member of Bimmer Forums and a subscriber to Bimmer magazine so the brand had a lot of meaning to me. Of course I couldn’t get the .COM and after trying my next top choices, I found that none were available. Read more from Morgan Linton
Lisa Gansky. Author. Entrepreneur. Instigator. Twitter: @instigating and @sharethemesh