Startups
Why Innovation Is Really a Four Letter Word
“Innovation” is a scary word when it’s aimed in your direction. Say you’re looking for ways to improve your business; you know you need to be innovative, but then you immediately flash on an image of Steve Jobs and freeze. The word innovation tends to set a really high mental bar.
But the bar isn’t really that high. Finding new ways to improve your business is relatively easy. Don’t think about being innovative. Think about something else instead: Read more from BNET
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.