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Brand is a Noun; Brand is a Verb

09.23.11 By Isha Edwards

Isha Edwards is an idea catalyst whose skills and experience enables her to implement a brand-driven approach to establishing, operating, and growing a business.

According to the American Marketing Association, a brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”. Besides being a name, a brand may also be a symbol (The Coca-Cola Company), motto (Nike), color combination (Tiffany & Co.), and even a sound (NBC).

To distinguish between brand names or characteristics and the brand or branding process, brand is best defined by two of the eight parts of speech.  Brand is mostly used as a noun because it literally translates to the name of a person, place or thing. If a person, place or thing does not have a memorable name or other identifying characteristics, differentiation is limited as is consumer awareness and, subsequently, sales. When used with an object, brand is also a verb. Although branding usually begins with a name or image, it continues with lights, cameras, and a whole lot of action!
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Social Media Made Easy

08.01.11 By Isha Edwards

Isha Edwards is an idea catalyst whose skills and experience enables her to implement a brand-driven approach to establishing, operating, and growing a business.

Just like 30 is the new 40, social media (SM) is the new word-of-mouth. While studies show that social networks such as MySpace and Facebook are nothing more than fleeting fads (MySpace is a witness), supporters and critics alike agree that social media is here to stay.

In addition to creating low entry barriers, SM puts retailers in direct contact with buyers in what is now a global marketplace. Even if consumers are not buying, SM enables retailers to be actively asking. For several reasons, this is healthy: Read more from Isha Edwards

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Real FAQs about Business & Success

07.08.11 By Isha Edwards

Isha Edwards is an idea catalyst whose skills and experience enables her to implement a brand-driven approach to establishing, operating, and growing a business.

So you want to start a business. In order of priority, perhaps you believe you need a business plan, money, time, space, people and passion—right? Actually, the most important thing to have before starting a business is an exceptional idea. After all, it is the idea that provides the potential to generate revenue or resources-in-kind. Having an exceptional idea also justifies your endeavor. The following are answers to real FAQs about business and success.

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