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Do You Make These 4 Mistakes Out of Fear?

12.22.11 By Jessica Kupferman

Jessica Kupferman is blogger, designer and social media consultant at Badass Biz. Feel free to connect on Twitter, on Facebook or on her website.

As entrepreneurs, one of the worst things we can do is work from a place of fear. The problem is, owning a business is very scary! So much is riding on every decision. Owning a business brings out our fears – according to Maslow’s hierarchy of needs, our very basics include sustenance, shelter, employment, security – all the things your business provides.

Here are some very common mistakes entrepreneurs are making – purely out of fear. Read more from Jessica Kupferman

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Branding Your Big Idea

07.07.11 By Jessica Kupferman

Jessica Kupferman is the owner of social media and design firm Digital Stew. Feel free to connect on Twitter, on Facebook or on her website.

So you’ve got a brilliant idea, a show-stopper, and you’re ready to light the world on fire? Well, not so fast. First you’ve got to give that genius of yours a winning look. After all, we don’t go to the jewelry store to look at diamonds in the rough, right? We go to look at the shiny, sparkly, diamonds! (Well, I do, at least.)

The first piece of advice I have for anyone going out there for the first time is to really invest in the design. Do NOT have your cousin or your wife’s friend from work do it, unless they are paid full time in some capacity as a designer. A good designer will have education in what makes good design, they will have proper designer software, and they will have the proper computer to create designs. Make sure you entrust your big idea to a professional. This is your first impression they’re creating, and as we know, you only get one chance to make a first impression. Read more from Jessica Kupferman