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The Story Whose Time Has Come
Nicki D. Harper, PhD, Senior Writer and Production Coordinator at Book Lab. Contact Nicki at nicki@book-lab.com.
Will writing a book help you grow your business? Almost always, the answer is yes. But how do you know when it’s time to write that book?
At the heart of every book is the story of an idea. We memorize facts, but we learn from stories. From fairy tales that taught children not to wander into the forest alone to case studies of marketing techniques—we learn from stories. Stories guide us and inspire us; good stories stay with us forever and change the way we think and act. Think of the power of stories like To Kill a Mockingbird or The Grapes of Wrath or The Fountainhead. Read more from Nicki Harper
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