Tags: Social Media

How To

5 Common Social Media Mistakes and How to Avoid Them

02.22.12 From Open Forum

Most small-business owners feel strongly about social media. They either love it, hate it or both. If they love it, it’s because its tools can create tremendous brand awareness. If they hate it, it’s because it’s a massive time suck. Regardless of where you stand and how proficient you are at each tool, there is always something new to learn. Here are a few common social media mistakes and tips on how to fix them.

Expecting ROI right away

Ashley Ranger sees this often. As founder of /excelamktg, a social media marketing company based in Los Angeles, potential clients frequently voice frustrations when not attracting a target number of followers or sales captures. Ranger’s advice is always the same: It takes time. Read more from Open Forum

.CO Exclusive

Social Media Made Easy

08.01.11 By Isha Edwards

Isha Edwards is an idea catalyst whose skills and experience enables her to implement a brand-driven approach to establishing, operating, and growing a business.

Just like 30 is the new 40, social media (SM) is the new word-of-mouth. While studies show that social networks such as MySpace and Facebook are nothing more than fleeting fads (MySpace is a witness), supporters and critics alike agree that social media is here to stay.

In addition to creating low entry barriers, SM puts retailers in direct contact with buyers in what is now a global marketplace. Even if consumers are not buying, SM enables retailers to be actively asking. For several reasons, this is healthy: Read more from Isha Edwards