.CO Exclusive
SXSW Insights – From Our Startup to Yours
Linda Koritkoski is the Director of Marketing for .CO Internet
In 2011, .CO had barely just launched, and our marketing team (myself included) assumed SXSW would be just another sponsored event. We set up some unique activities and sent a few of our team members to attend. Boy, did we underestimate the power of SXSW! While what we did was still amazing, we came back knowing that the SXSW monster needed far greater firepower if we were to battle it again. So this year, nearly our whole team was sent to Austin, and this time we were armed and ready to squeeze every last drop of opportunity out of SXSW. You can learn a little bit more about what we did here and here. Read more from Linda Koritkoski
Raj Malik is CEO & Co-Founder of
True story: I’m eating dinner with two old friends. (It’s a downer when you realize “old friends” doesn’t just indicate length of relationship but our respective ages.)