Startups
Trying To Sell An Idea? Advice from Ricky Gervais
Leave it to comedian Ricky Gervais to put things into perspective in an essay for the Wall Street Journal.
“If I’d sent off the script [for The Office], it would still be in an executive’s drawer. ‘Bloke who’s never written, directed or acted before plays a bloke who thinks he’s funny but isn’t, makes bad jokes, touches his tie and looks at the camera.’ Doesn’t exactly jump off the page, does it?”
No matter. What Gervais did next is relevant to anyone, especially in middle management, who is trying to sell an idea “upstairs.” Gervais shot the pilot himself with a group of friends to illustrate his concept. It sold and in time it spawned an even more successfulU.S. version starring Steve Carrell. Gervais himself is now a mega-star as an actor, writer, director and producer.
Lisa Gansky. Author. Entrepreneur. Instigator. Twitter: 
