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Do’s and Don’ts of Leading a Tribe

08.22.11 By Robert and Daphne Mallory

Robert and Daphne Mallory are a husband and wife writing, editing and marketing team in the business and telecommuting sector. A former journalist and an attorney, they consult with political campaigns, large corporations, small businesses and anyone else that needs a kick in the pants to make their dreams come true.

This is the last in a three part series on based on Seth Godin’s book, “Tribes.” In Part 1, we explored what tribes are and how leading one can help you turn your idea into profitable business. In Part 2 we examined the online and offline platforms that you can utilize as a means for tribe members to connect with one another. In this last installment, we’ll consider 8 do’s and don’ts in order to lead your tribe and achieve small business success. Read more from Robert and Daphne Mallory

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Tools for Connections: Where Tribes Meet

06.30.11 By Robert and Daphne Mallory

Robert and Daphne Mallory are a husband and wife writing, editing and marketing team in the business and telecommuting sector. A former journalist and an attorney, they consult with political campaigns, large corporations, small businesses and anyone else that needs a kick in the pants to make their dreams come true.

In Part 1 of this series, we explored the idea that leading a tribe is the key to entrepreneurial success. A tribe is only a tribe if the members are connected to one another. Your job is to provide the means for connections, based on their preferences and where they gather. You also have to know what the best fit for your tribe is. According to Seth Godin, author of “Tribes,” great leaders establish the foundation for customers, employees and other groups to make connections. Your tribe is waiting for you to do that and it’s a marketing strategy that will propel your idea into a profitable reality.

Read more from Robert and Daphne Mallory

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Want to Succeed in Business? Lead a Tribe

06.23.11 By Robert and Daphne Mallory

Robert and Daphne Mallory are a husband and wife writing, editing and marketing team in the business and telecommuting sector. A former journalist and an attorney, they consult with political campaigns, large corporations, small businesses and anyone else that needs a kick in the pants to make their dreams come true.

You probably didn’t get into business with the idea that you would be a tribe leader, but according to bestselling author and marketing expert Seth Godin, that’s exactly what it takes to transform an idea into a profitable business. In his book “Tribes”, Godin lays out a simple principle: Tribes are a group of people who are connected to one another, a leader and an idea. They are everywhere, and they yearn for and need a leader who will connect them to one another. Read more from Robert and Daphne Mallory