Little is the new big. Overstock chose a short, memorable web address to enhance both its brand recognition and retention. Because the simpler your domain, the easier it is for your customers to find you.

Being a heavy hitter, it's hard to revamp yourself and reach new and astounding heights. But Enter Magazine, the recognized Spanish-language tech publication, has managed to successfully rebrand itself as Enter.co – reaching an even wider audience. The future of publishing is online. Enter.co recognized this and the importance of branding itself as a web publication, and decided to do it on a .CO web address! Want to have a memorable brand and be read all over the world? There's no better option than .CO.

A global brand needs a global website, so when this multinational donut company needed a memorable domain with worldwide appeal .CO was the obvious choice. (Because let's face it—tasty treats know no geographic boundaries) Whether you're considering adding a company blog or completing a website redesign, a .CO domain can cross borders for you and your brand.

For as long as anyone can remember, Portafolio has been "the" leading economic diary and authority on business and financial news in Colombia. In an effort to extend its reach beyond Colombian borders -- and throughout all of South America –the company recently rebranded to Portafolio.co. Traffic is up, readership is growing, and the new Portafolio.co is making a splash on the world's news stage. Is your business ready to go global? Stepping into the world's marketplace is easy on a .CO domain!