Every website lives within a domain space such as .com, .net, .biz and others. Introduced to satisfy the need for short and memorable web addresses, .CO is a new domain extension that offers you a global option for branding your online presence.

.CO is already meaningful and recognizable in multiple languages and cultures.

• It's the acronym for "company". For most people¹, the two letters – CO – are recognized as meaning company and/or corporation across the globe. Look around and someone near you is already using the letters CO in that context.
• It's used in country-code domain extensions. More than 20 countries use .CO to mean company and/or commercial content in their websites (e.g. .co.uk, .co.in, .co.il, .co.jp, etc.). By adding a .CO domain to their online marketing strategy, country specific websites can now have a version of their site serving their global customers.
• In other uses it has geographic meaning. CO means Colombia and it also means the State of Colorado in the USA.

¹ According to a research study conducted by Penn, Schoen and Berland in 2009, out of 600 past and prospective domain registrants in the USA, more than 75% of respondents associated .CO with company, corporation, or other commercial endeavors.

.COM is the legacy domain extension with more than 100 million registrations. Stick with .com if you're OK with the status-quo. .CO on the other hand is fresh, shorter, social, and... it's available! With an increasing number of people web browsing on mobile devices, the need for short and memorable web addresses has never been so important. In essence, if you want something innovative and cutting edge, go with .CO.

Domain extensions like .info, .mobi, .org and .tv enjoy specific niche markets, which is great if that is what you need for your online branding. .CO is different in that it is more general in meaning and not niche specific.

.CO is registered just like all the other domain extensions. You can get it from domain retailers (a/k/a registrars) for one year or multiple years in advance. As long as you renew your .CO web address, it's yours to keep.

While you may find may find different prices and promotions out there, the yearly price tag for registration of .CO domain names is typically higher than .com's and other legacy domain extensions. This premium pricing aims to deter domain squatters from registering thousands of domain names without using them.

Simply put, we believe that if you're an entrepreneur or a real business that needs a credible domain for your online branding, our pricing is just right for you.

Yes, it sure does! Google has specifically labeled .CO as a generic domain extension ("gccTLD" to be exact) and that means your site is given equal treatment in their search results pages assuming you have quality content. Check out our section about .CO and SEO for more information.

It's fairly simple and your search engine rankings will not be affected. Just make sure to implement 301 redirects appropriately. Check out the section on how to upgrade to .CO.

.CO was launched globally on July 20th, 2010. To learn more about our trajectory, check out our two year anniversary infographic.

Absolutely. In a little-known language called "ICANN-ese", .CO is the ccTLD for the country of Colombia according to ISO 3166. However, if you're interested in building a website for users in Colombia, we highly recommend using a .COM.CO domain instead. It's the domain extension used by Google in Colombia and some of the largest websites targeting Colombian users. If you're building a global site, targeting users in any country in the world, go with .CO.